COURSE DESCRIPTION:
This course will discuss how to build an agency in sports, and manage or represent clients. It will analyze
representations agreements, and also look at professional sports as well as for youth. Representing
athletes also involves reputation management and protection of various assets. The course will focus on
the life cycle of sports and careers, and take a look at case studies to better understand concepts and
management styles.

COURSE OBJECTIVES:
Students will examine the process and details involved in building and managing a sports agency, including
representation of various types of clients and what is required to follow them through their career.

EXPECTED LEARNING OUTCOMES:
Upon completion of this course students should be able to:
– Understand the key aspects of creating and running a sports agency.
– Develop an appreciation for how to manage different clients, and skills required to do so.
– How to successfully manage an athlete’s reputation and follow them through their career.
– Describe how the most influential agents in Europe have become successful.

*Course content subject to change