Course Description

Course Name

Merchandising for Luxury Retail

Session: VPRF3125

3 US Credits

FASH120 - Sales Techniques for Luxury Brands (or equivalent)

Taught In English

COURSE DESCRIPTION:

This course is designed for the Bachelor in Fashion and Luxury Retail Management program and is

specifically focused on the power of product merchandising in effective consumers decisions. The course

focuses on the Luxury sector and describes the ability of the retailer to increase purchasing behavior with

layout, color, design, and other aspects that appeal to the 5 senses of the consumer.

COURSE OBJECTIVES:

This course will describe the rules of merchandising in all retail settings, and focus on the specifics of the

luxury sector. Linking merchandising, with consumer behavior, product design, sensory marketing, and

other aspects of the program, this course brings students into the practical of running a high-end retail

outlet.

EXPECTED LEARNING OUTCOMES:

At the end of this course, students will be able to:

- Understand the power of product merchandising and atmosphere setting, especially in the luxury

sector.

- Compliment their understanding of consumer behavior and product design with retail layouts

- Be prepared to design and manage a store with the specific goal of attracting luxury customer

segments

- Have practical knowledge that can be applied to a real-life retail setting.

*Course content subject to change