This course provides students with a basic understanding of the significance of digital media, social networks, and their impact on business. The course aims at exploring strategies of social media management for organizations and professionals. It focuses on communication practices with prospects and customers, and also on the internal processes necessary in order to enact strategic decisions.

3 credit hours. Pre-requisites: COMK 220 or MKT 200 or permission of the instructor. This course satisfies the oral presentation requirement.

*Course content subject to change