This module will give you a clear understanding of what Strategy is all about and how organisations develop it. You will also learn how to apply the essential concepts and tools of strategy that will be useful in your business career whichever sector you choose. Main topics revolve around strategic position of organisations, the concept of competitive advantage (how to gain and sustain competitive advantage for longer) and evaluation of business strategies. After a closer look at business and corporate levels of strategy, the module ends with selected aspects of implementation focused on culture. Throughout this module, the emphasis is on application rather than critical discussion of covered models and frameworks.

Throughout the module, seminars will involve critical analysis of real-life cases to address a range of strategic problems. In this way, you will develop commercial awareness and recognise drivers for business success. You will also have the opportunity to work with others and communicate your views. Formative assessment of these seminar cases will help in preparing the final assessment task.

*Course content subject to change