Course Description
Course Name
International Marketing
Session: VLNF3425
Hours & Credits
10 UK Credits
Prerequisites & Language Level
Taught In English
- There is no language prerequisite for courses at this language level.
Overview
Assessment: individual coursework (3000 words) [100%]
The module aims to provide knowledge and understanding of the contribution of International Marketing to international business. In particular, it will help students understand the key differences between domestic and international marketing and to develop and implement international marketing plans within the context of a global economy.
*Course content subject to change