Assessment: presentation of project outline [30%], project (3000 words) [70%] [both to be attempted; overall pass required]
This module explores contemporary developments in television and looks at how key ongoing and underlying trends, including different types of convergence, audience fragmentation, deepening commercialization and internationalization, impact on the production, distribution and consumption of televisual texts. We will consider related consequences and concepts such as interactivity and the search for affective economics, the role of social TV, broadcast families and narrowcasting, the increasing need for branding, and the growth of branded entertainment. Workshops will take a problem-solving and career-oriented approach, and at the end of the module each student will develop a case study-based research project to gain in-depth expertise in an aspect of current developments that is of particular interest to them.

*Course content subject to change