General Goals:

a. Understand and advocate the use of marketing in business like a key strategic area

b. Know and apply the 4 operative marketing variables and strategic combinations of them most appropriate to each business situation (MarketingMix for launching, consolidation, line extensions, placing in unfamiliar markets, ...).

c. Make available to the student the basic policies of operational marketing to promote their use in solving strategic business situations

d. Develop ethical values in marketing management, especially in areas such as advertising or the relationship between marketing channel members.

e. Generate a critical awareness of the world around them from a marketing vision. f. Use graphics tools as illustrative of the commercial reality: life cycle curves of the products, graphics servuction process,

*Course content subject to change