Course Description
Course Name
Retail Issues and Applications
Session: VLNS3425
Hours & Credits
20 UK Credits
Prerequisites & Language Level
Taught In English
- There is no language prerequisite for courses at this language level.
Overview
In this module students are given the opportunity to examine, in depth, some of the specific issues that are currently regarded as critical to the future success of the retail sector. Students are encouraged to analyse and discuss these issues both in the context of broader studies in their business degree and in the context of their awareness of retail business practice and experiences.
This module will cover the following topics areas: current issues in retailing; issues in retail branding; e-tailing and multichannel retailing; retailer internationalisation; global sourcing; high street retailing versus shopping malls; customer relationship management and loyalty cards; corporate social responsibility and retailing.
*Course content subject to change