Course Description
Pricing is one of the most important decisions that businesses make in their efforts for profit maximization. The course is a foundation for effective pricing decisions by teaching key economic, analytical and behavioral concepts associated with costs, customer behavior and competition. In addition, advanced pricing techniques that aim to create additional value are introduced to the students.

Course Learning Outcomes
Upon completion of this course, students will be able to:
–Understand the key economic, analytical and behavioral concepts associated with costs, customer behavior and competition;
–Address strategic and tacticalpricing issues;
–Understand and be able to apply advanced pricing techniques;
–Comprehend and have a clear understanding of pricing strategies of different products, life cycles and companies;
–Understand and analyze price strategies of competitors in different market situations through case study scenarios.

*Course content subject to change