Aims of the course:
The course introduces students to the basic aspects of international business, both on a theoretical and practical basis. Using practical examples, the topics of the company's external environment, international strategies and the choice of a suitable form of entering foreign markets are illustrated.

Learning outcomes and competencies:
Upon successful completion of this course, students will be able to:
- understand the basic aspects of doing business in an international environment and the factors that affect them
- understand the role of globalization, its risks and importaits nce for international business
- carry out a basic PESTEL analysis of the markets, emphasizing the differences between countries
- understand the importance and role of ethics in international business
- apply CSR and ESG concepts in practice - select the right target market and propose changes in the corporate strategy for this market
- choose the right method of entering foreign markets.

Course contents:
The theoretical basis of international business and factors that affect it (allowance 2/2)
a. Globalization
b. Current trends in international business

PESTEL analysis (allowance 12/12)
a. Political environment
b. Legal environment
c. Sociocultural environment
d. Technological environment
e. Managerial implications
f. Case studies

Ethical dimension of international business (allowance 4/4)
a. Ethical issues in international business, ethical dilemmas, and unethical behavior
b. CSR and ESG issues
c. Managerial implications
d. Case studies

Strategy in international business (allowance 4/4)
a. Company strategy
b. Global expansion, profitability, and pressure on costs and their reduction
c. Choice of strategy
d. Managerial implications
e. Case studies

Entry into foreign markets (allowance 4/4)
a. Entry decisions and selection of new markets
b. Modes of entry and its choice
c. Internationalization of SMEs vs. global companies
d. Managerial implications
e. Case studies

Learning activities, teaching methods and workload (hours):

Assessment methods and criteria:

*Course content subject to change